Wednesday, 14 January 2015

Lowry Farm closing all it Singapore stores by Feb 18

After three years in the Singapore,  fashion brand Lowrys Farm is closing down in Singapore 
The label's will close by Feb 18, eve of Chinese New Year.
Global Work, which has one outlet in Westgate mall in Jurong East will close too.
"The reason why we are closing our stores in Singapore is... we can't make enough sales because of climate difference and fashion taste," Adastria spokesman Mika Takano from Japan

It is closing only its Singapore stores. Lowrys Farm and Global Work carry casual wear - items such as long skirts, loose-fitting tops, cardigans and scarfs - targeted at young working adults. Their merchandise is often in pastel colours or has floral prints.

The staff said they were told about two months ago that they were going to lose their jobs

Lowrys Farm opened to much fanfare in Singapore in March 2012 and Global Work opened in December 2013. 

Global Work outlet at Westgate Having  a "Farewell Sale" with discounts of up to 50 per cent was on. Similar sales were held at the Lowrys Farm outlets.

This will not be the first Japanese company that has failed in Singapore.

Japanese skincare brand Fancl and Japanese lifestyle store Francfranc too closed it singapore stores last year

The brands are targeting young adults, a market flooded with new international entrants like H&M and Forever 21

The youth also shop online, so the brands were hit by online competition as well.

Lowrys Farm is pricier than H&M, so youth don't buy from them, but working adults want something more formal.

Japanese clothes sizes tend to have one size which local can't fit as the one size style is suited for japanese cutting.

Unlike uniqlo which has multiple sizes. This type of japanese brand has only one size fit all.

Sad to see it close. One by one Japanese brand decide to close in Singapore. Hope jrunway in plaza singapura still open in the future.

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